Pickle Parlour X Scho
Client: Collaboration with Pickle Parlour
Brief: AW19/20 Collection
Pickle Parlour is an independent fashion company with a fast-growing social media following. Under my own brand, Scho Studio, I created the brand identity for Pickle Parlour
and its illustration of the central character, Pickle in the Martini Glass. I felt this encompassed their brand ethos of having fun and expressing yourself.
For the second Pickle Parlour collection, the theme we explored was eighties-vintage,
winter-sports wear. We wanted the collection to be bright, bold and most importantly fun.
The eighties-inspired geometric repeat pattern above was initially intended as a tote bag accessory to accompany the illustrated garments, we then graffiti-ed the design on a wall
in Deptford to use as a backdrop for the campaign photoshoot to create the social media content and advertising videos.