Pickle Parlour X Scho
Client: Collaboration with Pickle Parlour
Brief: AW19/20 Collection
Pickle Parlour is an independent fashion company with a fast-growing social media following. Under my own brand, Scho Studio, I created the brand identity for Pickle Parlour
and its illustration of the central character, Pickle in the Martini Glass. I felt this encompassed their brand ethos of having fun and expressing yourself.
For the second Pickle Parlour collection, the theme we explored was eighties-vintage,
winter-sports wear. We wanted the collection to be bright, bold and most importantly fun.
We graffiti-ed the backdrop with the geometric print and filmed the photoshoot to create
the social media content and advertising videos.
This time around we were able to invest in improving the branding, so I designed hang tags and thank you cards, for both the collaborative garments and solo Pickle Parlour items. I also designed other social media content for the brand, such as a graphic celebrating 10,000 followers on instagram. See more.
These items are available in concession stands in Atika, Shoreditch and Neighbourhood Store, Shoreham.
freelance designer print designer freelance print designer