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Born In Britain
Client: Gola
Brief: Re-design the Gola trainer
I was asked to contribute to the Born in Britain campaign for young emerging designers, by re-envisioning the “classic” Gola trainer.
I replaced the fabric in the shoe with my own urban inspired designs printed on to silk satin and upgraded the laces with neon wires.
For the soles, I stencilled my initials in the Gola typeface using spray paint.
The trainers were put up for a charity auction. The Gola representatives won the bidding in order to retain the trainers for display in their office.
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