Born In Britain

Client:  Gola

Brief: Re-design the Gola trainer

I was asked to contribute to the Born in Britain campaign for young emerging designers, by re-envisioning the “classic” Gola trainer.   

 

I replaced the fabric in the shoe with my own urban inspired designs printed on to silk satin and upgraded the laces with neon wires. 

For the soles, I stencilled my initials in the Gola typeface using spray paint.

 

The trainers were put up for a charity auction.  The Gola representatives won the bidding in order to retain the trainers for display in their office.