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Pickle Parlour X Scho

Client:  Collaboration with Pickle Parlour

Brief:  SS20 Collection

Pickle Parlour is an independent fashion company with a fast-growing social media following.  Under my own brand, Scho Studio, I created the brand identity

for Pickle Parlour and its illustration of the central character, Pickle in the Martini Glass. 

I felt this encompassed their brand ethos of having fun and expressing yourself. 

For the third collection with Pickle Parlour, I kept the t-shirt graphics simple and minimalist, focusing on the front pocket logo and a simple disco ball graphic at the back.  I continued the Pickle character, however this time placing it on the tote bag.

I created a "stay-cation" concept for the campaign photoshoot, for which I photographed, filmed and edited.  The final film was edited into multiple videos intended for Instagram Reels feature.  The aspect-ratio was also intended for smart phone use opposed

to traditional film ratio.

Earlier in the year we were approached by Atika to supply a concession stand in their Shoreditch based store.  In our first month we sold more than half the supplied stock. 

We are now also stocked in Neighbourhood Store, Shoreham.



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