Pickle Parlour X Scho
Client: Collaboration with Pickle Parlour
Brief: SS20 Collection
Pickle Parlour is an independent fashion company with a fast-growing social media following. Under my own brand, Scho Studio, I created the brand identity
for Pickle Parlour and its illustration of the central character, Pickle in the Martini Glass.
I felt this encompassed their brand ethos of having fun and expressing yourself.
For the third collection with Pickle Parlour, I kept the t-shirt graphics simple and minimalist, focusing on the front pocket logo and a simple disco ball graphic at the back. I continued the Pickle character, however this time placing it on the tote bag.
I created a "stay-cation" concept for the campaign photoshoot, for which I photographed, filmed and edited. The final film was edited into multiple videos intended for Instagram Reels feature. The aspect-ratio was also intended for smart phone use opposed
to traditional film ratio.
Earlier in the year we were approached by Atika to supply a concession stand in their Shoreditch based store. In our first month we sold more than half the supplied stock.
We are now also stocked in Neighbourhood Store, Shoreham.
freelance designer print designer freelance print designer