Pickle Parlour X Scho
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Client: Collaboration with Pickle Parlour
Brief: SS20 Collection
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Pickle Parlour is an independent fashion company with a fast-growing social media following. Under my own brand, Scho Studio, I created the brand identity
for Pickle Parlour and its illustration of the central character, Pickle in the Martini Glass.
I felt this encompassed their brand ethos of having fun and expressing yourself.
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For the third collection with Pickle Parlour, I kept the t-shirt graphics simple and minimalist, focusing on the front pocket logo and a simple disco ball graphic at the back. I continued the Pickle character, however this time placing it on the tote bag.
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I created a "stay-cation" concept for the campaign photoshoot, for which I photographed, filmed and edited. The final film was edited into multiple videos intended for Instagram Reels feature. The aspect-ratio was also intended for smart phone use opposed
to traditional film ratio.
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Earlier in the year we were approached by Atika to supply a concession stand in their Shoreditch based store. In our first month we sold more than half the supplied stock.
We are now also stocked in Neighbourhood Store, Shoreham.
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freelance designer print designer freelance print designer