For the third collaboration with Pickle Parlour, I kept the t-shirt graphics simple and minimalist, focusing on the front pocket logo and a simple disco ball graphic at the back.  I continued the Pickle character, however this time placing it on the tote bag.

I created a "stay-cation" concept for the campaign photoshoot, for which I photographed, filmed and edited.  The final film was edited into multiple videos intended for Instagram Reels feature.  The aspect-ratio was also intended for smart phone use opposed to traditional film ratio.

Earlier this year we were approached by Atika to supply a concession stand in their Shoreditch based store.  In our first month we sold more than half the supplied stock.  We are now also stocked in Neighbourhood Store, Shoreham.

 

​

Pickle Parlour is an independent fashion brand with a fast-growing social media following.  Under my own brand name, Scho Studio, I created the original illustration of a Pickle in the Martini Glass as I felt this encompassed their ethos of having fun and expressing yourself.  See more.

​

@pickleparlour

@scho_studio_designs

www.pickleparlour.co.uk

freelance print designer print designer freelance designer