PICKLE PARLOUR X SCHO
For the second Pickle Parlour collection, the theme we explored was eighties-vintage, winter-sports wear. We wanted the collection to be bright, bold and most importantly fun. We graffiti-ed the backdrop with the geometric print and filmed the photoshoot to create the social media content and advertising videos.
This time around we were able to invest in improving the branding, so I designed hang tags and thank you cards, for both the collaborative garments and solo Pickle Parlour items. I also designed other social media content for the brand, such as a graphic celebrating 10,000 followers on instagram.
These items are available in concession stands in Atika, Shoreditch and Neighbourhood Store, Shoreham.
Pickle Parlour is an independent fashion brand with a fast-growing social media following. Under my own brand name, Scho Studio, I created the original illustration of a Pickle in the Martini Glass as I felt this encompassed their ethos of having fun and expressing yourself. See more.
freelance designer print designer freelance print designer